-In 1824, John Cadbury opened a grocer’s shop in Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar
-The Cadbury manufacturing business was born in 1831, when John Cadbury decided to start producing on a commercial scale and bought a four-storey warehouse in nearby Crooked Lane.
-By 1842 John Cadbury was selling no less than 16 varieties of drinking chocolate and 11 different cocoas
-18th century France produced pastilles (tablets) and bars. But it wasn’t until Bristol company Fry & Son made a ‘chocolate delicieux a manger’ in 1847 that the first bar of chocolate appeared, as we know it today
-The turning point for the Cadbury business was the introduction of a new processing technique (Van Houten cocoa press), resulting in the 1866 launch of 'Cadbury Cocoa Essence', the UK's first unadulterated cocoa
-The first Cadbury Easter egg was made in 1875.
-In 1905 William Cadbury commissioned the first Cadbury logo. He was in Paris at the time and chose Georges Auriol to create the design - Auriol also designed the signs for the Paris Metro.
-Bournville chocolate was launched in 1908.
-Cadbury Dairy Milk started out in pale mauve with red script, in a continental style 'parcel wrap’ at its launch in 1905. The full Dairy Milk range became purple and gold in 1920.
-The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921
-1928 The "Glass and a half" symbol is introduced
-Cadbury bought the world’s number 2 gum manufacturer, Adams, in 2003 and achieved its aim of leading the market.
-In January 2008, Cadbury launched the Cadbury Cocoa Partnership. £45 million was put aside to put into cocoa farms in Ghana, India, Indonesia and the Caribbean over a decade
- 2009 Cadbury Dairy Milk becomes fair-trade
-Cadbury became part of Mondelēz International family on the 2nd of February 2010
Commercial 1957
https://www.youtube.com/watch?v=PL7tvF5iCpI#t=417
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